The TPC arms race
TPC Sawgrass just spent $60 million renovating its fairways and building a nice new palace to the PGA Tour - which cost twice the original budget.
TPC Atlanta - at an ancient 12 years old - has been undergoing improvements including replacing its rough - all of its rough.
TPC Boston, younger still than Atlanta, is undergoing major renovations.
TPC River Highlands is undergoing a $5 million dollar addition - of a driving range. A $5 million dollar driving range.
TPC Avenel has spent tens of millions of dollars over the past several years in an attempt to regain a PGA Tour event.
All in an effort to not have this said about it.
”Frankly, it’s one of my favorite courses in the whole network,” Pillsbury said. “I’m sure Heritage will continue to invest in it. I think it’s a club that really corresponds with what people expect at a TPC.”
…
”It’s a terrific daily-fee golf course,” Pillsbury said, “but it doesn’t host a tournament and just doesn’t fit the direction we’re taking our brand.”
Such was the fate of two TPC courses in south Florida - Eagle Trace and Heron Bay. They didn’t keep up and they got dumped.
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